Ford doesn’t sell its racing cars to just anyone. To become the proud owner of a Ford GT, one of only a thousand ever produced, it’s not enough to simply shell out the $450,000 it costs. You also have to prove your worth and demonstrate to the manufacturer that you’ll be a worthy ambassador for the brand. Ford selects candidates using a rather rigorous online questionnaire.
2018 Ford GT
An Online Selection Questionnaire
Ford’s method for selecting its customers is certainly surprising and, perhaps, inspiring for those who would like to sell their car. Whether it’s a collector’s item or not, our car often has sentimental value, and we want to be sure that it will end up in the hands of a skilled driver who deserves it. To select the best ambassadors, Ford chooses them by subjecting them to a rather challenging online questionnaire. If you’re selling your car, why not follow Ford’s example and include a link to your own custom questionnaire with your ad? To create an online questionnaire, distribute it, and analyze the responses, click here and let Richard L’Abbé’s story guide you.
Precise questions for a targeted selectionRichard L’Abbé is a mechanical engineer and co-owner of the Calabogie Motorsports Park racetrack,near Ottawa. After hearing about secret tests being conducted on his track, he finally discovered the model being tested: the Ford GT, winner of the 2016 24 Hours of Le Mans. It was love at first sight. To have the privilege of being sold a car for the modest price of $450,000, Mr. L’Abbé had to prove he deserved it and that he would be a good ambassador for the brand, which then invited him to complete a lengthy online questionnaire.
With questions like “Are you loyal to the Ford brand?”, “How many years have you been a Ford customer?”, and “How would you be a good brand ambassador?”, the brand wants to know everything about Richard L’Abbé and ensure his good intentions toward the car.
An Approved Application
