As the automotive industry continues to change and evolve, so too do major auto shows. The 2022 Paris Motor Show is no exception, with many manufacturers absent from the event. This trend is evident across the board, with both the Geneva and Munich shows experiencing a significant decline in attendance in recent years. This raises the question: are major auto shows still relevant? And if so, what can they do to regain momentum? There’s no easy answer, but one thing is clear: the automotive industry is changing, and major auto shows must adapt if they want to remain relevant. Otherwise, they risk becoming relics of a bygone era.
2022 Motor Show: Major car brands are boycotting the show. It looks like the 2022 Paris Motor Show is shaping up to be a bit of a flop, with a number of major brands already withdrawing from the event. The Volkswagen Group, the BMW Group, and Stellantis will not be participating, while Ford, Hyundai, and Kia are also expected to pull out. This leaves only a handful of brands committed to exhibiting in October. With so many big names pulling out, it’s hard to see how the 2022 Paris Motor Show can compete with other major auto shows around the world. This could be a major blow for the city of Paris, which hosts the event.
